Advertising
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
-David Ogilvy, Confessions of an Advertising Man
Like any marketing tactic, great advertising starts with these two important questions: who are you looking to reach, and what are you trying to achieve? As we begin to develop a concept—the big idea—we look to answer these: what are you promising, where’s the proof, and why should I [the target audience] care?
Our creative team is highly skilled and experienced at developing effective advertising campaigns with concepts, imagery, and messaging that cut through the noise in a crowded marketplace and generate results for our clients.
We operate differently from other advertising agencies. We don’t assign one designer to your account and then have a creative director oversee the process. Instead, the entire team at HDG—our designers, copywriters, marketers, production people, and executives—is typically involved in developing the creative strategy, brainstorming concepts, and distilling ideas to be presented to our clients. This diversity of voices and creativity at the beginning of the process brings strength to our work and our clients benefit enormously.
We create and produce advertisements for our clients for almost every distribution channel. Some of our clients are household brands with media planners and buyers; while our smaller ones look to us to help them find the right advertising space for their audience and budget.
You’ve got a product to sell and a story to be told. Expand your reach with HDG!
-
- Print—Magazines, Newspapers, and Direct Mailing
- Digital—PPC and Display Ads for Mobile, Web, Social Media, and Email
- Radio
- Outdoor/Billboards
- Transit