Shala Abbasi
Senior Designer
Ryan Cronin
Designer
Peter Gialloreto
Creative Director
Julie Jones
Web Developer
Shala Abbasi
Senior Designer
For the past decade, Shala has worked in the design industry specializing in packaging design and branding. She spent the first half of her career designing packaging solutions for fashion art, jewelry, and craft kits sold at major retailers. She then moved on to managing a design team and creating innovative packaging for housewares, tabletop, gift, home décor, and lifestyle products.
Before joining Howard Design Group, Shala traveled around Southeast Asia for several years while freelancing to expand on her skills and to challenge her comfort zone. During this time, she worked with small business and international clients while learning to become an entrepreneur herself. When she is not designing, Shala enjoys teaching ESL, Muay Thai, and a second helping of dessert.
Six-word Memoir
"Your only limit is your mind."
Ryan Cronin
Designer
Ryan joined Howard Design Group in the spring of 2022 with four years of experience as a graphic designer for an eyewear accessory company. He graduated from Susquehanna University in 2018 with a B.A. in graphic design, and was also a member of the university’s soccer team. Design and sports have always been two of his greatest passions. His dad is an editor for a magazine, his sister works in marketing/social media, and his uncle is an award-winning graphic and web designer, so a career in graphic design has always made a lot of sense for someone with a visually oriented background like his.
Ryan is known for his unpredictable Zoom call locations, including when he conducted his final HDG interview from his car.
Six-word Memoir
"Do contractions count as two words?"
Peter Gialloreto
Creative Director
A CASE award winner, Peter has been designing communication materials for schools, corporations, and nonprofit organizations for HDG since 1995. He has worked with large architectural firms in both New York City and New Jersey, and has had clients as diverse as the Battery Park City Authority and Walt Disney Company.
Several of Peter’s designs have been recognized in the American Corporate Design Annual. He won a number of APEX Awards for Publication Excellence and a Silver Medal Award for a fundraising publication for Monmouth University. He received a Silver Award in the 2017 HEMR Educational Advertising Awards for his work on the Ross University School of Veterinary Medicine Viewbook, as well as a Silver in 2016 for the Ross University School of Veterinary Medicine alumni magazine.
In 2020, Peter was recognized with a Gold Medal for Poster Design in the NJCAMA ASTRA Awards. Most recently, he was the creative director for the SightLogix website redesign, which earned a silver in the 2021 w3 Awards as well as an award for Outstanding Achievement in Web Development in the 2021 WebAward Competition, Technology Standard of Excellence.
In his spare time, Peter has composed songs that have appeared on Showtime’s original children’s program, K.I.D.S-T.V., and he is the composer of "The Adventures of Peter Rabbit, The Musical" for TheatreworksUSA (Off-Broadway). He played piano for special events at the Russian Team Room, Marriott Marquis, and the Museum of The City of New York. This talented guy is also the proud father of twin boys.
Six-word Memoir
"Musicals make me happy. Enough said."
Julie Jones
Web Developer
Julie's early years of writing code started with Lotus Notes. Since then, she's spent over 20 years in web development, including 15 years of working in WordPress. In addition, Julie is also a certified Magento developer, and has worked with Joomla, Woocommerce, and as a full-stack LAMP developer. Her depth of experience allows her to, in her words, "attempt the impossible!"
Joining Howard Design Group in 2021, Julie has been responsible for the development of multiple websites, including IEEE Power and Energy Society (Graphic Design USA - Digital Awards 2023 for Website Redesign), Arts Council of Princeton (W3 Awards 2022 Gold Award for Website Redesign), IEEE Editors Portal, IEEE Photonics Society, and IEEE Industry Applications Society.
Offline, Julie's life is equally rich. She has visited over 40 countries; she loves to go fishing and camping; she's an activist and community organizer; is a mother to five adult kids; and is spoiling her five-year-old grandson—her true joy.
Julie has a B.S. in Computer Information Systems and an MBA from University of Virginia's Darden Business School.
Six-word Memoir
"Let's shake things up a bit!"
Alec Kercsó
Senior Developer
Eiran Lowrey
Vice President of Operations
Emily McNally
Designer
Diane Savoy
COO
Alec Kercsó
Senior Developer
Alec is a pioneering software developer, starting out his career creating one of Electronic Arts first games. That game, Starflight, was named Adventure Game of the Year by Computer Gaming World magazine. Following his days in the gaming industry, he’s worked in a variety of other fields from logistics to finance, biotech, and big pharma. Alec has been developing internet software for more than 20 years, and has founded or been an early stage employee in numerous Silicon Valley startups.
Alec earned a bachelor's degree in linguistics from the University of California at San Diego, and an MBA from Duke University’s Fuqua School of Business. He’s an avid backpacker, snowboarder, musician, and silversmith.
Six-word Memoir
"Every rule was made to be broken."
Eiran Lowrey
Vice President of Operations
Eiran joined HDG in 1999, right out of college, as a junior designer. He moved through the ranks, and was promoted in 2014 to director of design operations. Eiran is responsible for overseeing and scheduling all work being produced by the design team. As a senior designer, he has worked on undergraduate, graduate, and School of Law admissions materials for Quinnipiac University, and has provided lead art direction and design on major campaigns for all three groups. Eiran's work with Quinnipiac University was recognized as a 2013 HEMR Educational Advertising Awards winner.
Outside of his work with Quinnipiac University, he has worked on many different projects for nonprofits and corporate customers. He was the lead designer for the Philadelphia Zoo website. Eiran received a B.S. in Graphic Design from Philadelphia University.
Six-word Memoir
"Just six words, define me not."
Emily McNally
Designer
Being involved in the art world her entire life, Emily has always envisioned herself in a creative career. After graduating from The College of New Jersey with her B.A. in Graphic Design, she began her post-grad career at Howard Design Group. She has gained several years of freelance experience in both graphic design and illustration, and works hard to ensure each piece is given as much love and thought as the last. When her work computer shuts off for the day, she can still be found behind a screen. Whether she is watching a movie, singing along to show tunes, or trying to win at a video game, she is always enjoying interactive media any way she can.
Six-word Memoir
"Maybe we should just get pizza."
Diane Savoy
COO
Diane has worked in the communications field since graduating from college with a BA in English. She started as a copywriter in the public relations and advertising industry in Manhattan. She moved to Princeton, joined Peterson’s Guides, Inc., and was an account executive, production manager, vice president, and COO. At Peterson’s, Diane’s major responsibilities consisted of setting corporate policies, establishing the company’s short-and long-term goals and strategies, and managing five divisions: creative services, customer service, data editing, editorial, and production.
Diane joined Howard Design Group, Inc., as a principal and vice president, and is now COO. Her primary roles are to interface with clients, help to set and achieve corporate goals, and to work with clients, staff, and partners to maintain budgets and oversee project work.
Six-word Memoir
"Life is good, eat dessert first."
Jo Singer
Vice President of Marketing
Carl Stoltenberg
CEO
Dori Urquhart
Creative Director
Jo Singer
Vice President of Marketing
Jo joined HDG in February 2009 to support our marketing initiatives and work on business development and strategy for the company. Today, as a member of the executive team, she heads up our marketing services group, guides our clients with branding and communications strategy, and is the project lead for most of our website design projects.
Jo has a degree in Economics from Macquarie University in Australia and is a member of Chartered Accountants Australia, New Zealand. She began her career with Ernst & Young in the audit division, providing her with a very broad perspective on business and the opportunity to work with clients from every industry. With a growing interest in communications, she joined one of the largest insurance companies in Australia as a member of a small team responsible for communicating to the company’s financial audiences and transferred from there into an executive role in marketing.
Since living in Princeton and working at HDG, Jo's focus has been helping clients to find their voice and leverage the power of the web to better engage and connect with all their audiences. We have won multiple awards for website redesign projects that she has led, including Graphic Design USA Digital Design Award for the 2023 IEEE Power & Energy Society Website Redesign, gold and silver awards in the 2022 w3 Awards for Arts Council of Princeton (Gold: General Websites - Website Redesign, and Silver: General Websites - Community Websites), and Proceedings of the IEEE(Silver: General Websites - Publishing Websites); silver awards in the 2021 w3 Awards for C-Change Conversations (Best Visual Appeal – User Experience), SightLogix (Website Redesign), and Sustainable Princeton (Environmental Awareness Website); Outstanding Achievement in Web Development for SightLogix in the 2021 WebAward Competition, Technology Standard of Excellence; a gold award for Eden Autism Services (2019) and a silver award for Sustainable Princeton (2020) in the Higher Education Marketing Awards.
In addition to our clients, she has assisted a number of cause-related, nonprofit organizations in the Princeton area helping with strategic planning, communications strategy, publicity, and major events.
Six-word Memoir
"Do what you love to do."
Carl Stoltenberg
CEO
Carl founded Howard Design Group, Inc., in 1982 after a course of time as an art director and in sales and marketing. His vision for the company included it becoming a full-service marketing group, and in 1988 he added staff and formed strategic partnerships with professionals in marketing, copywriting, programming, and development to see that vision become a reality. He has been the primary force that has taken HDG into the Web 2.0 marketplace while keeping an eye on the Web 3.0 transition. Carl created an education service division in 1993 with Doodie Meyer, former Director of Admissions at Trinity University in San Antonio.
Outside of work, Carl is a volunteer coach for girl's softball and serves as a referee for 5th and 6th Grade Recreational Basketball. He also coaches basketball and soccer for the Special Olympics program. Carl is an avid golfer; the lead singer in a band; and played pick-up basketball until his Achilles tendon started to complain.
Six-word Memoir
"I've never purchased a paper clip."
Dori Urquhart
Creative Director
During her 23 years (dang, that's a long time) with HDG, Dori has worked on a range of projects from photographic books to packaging, ad campaigns, and web design.
Dori's work has been recognized with a number of accolades, including a Sappi Ideas that Matter grant to produce the ABC Literacy Transit Posters. She has been the recipient of several prestigious design awards, including Case Circle of Excellence Awards, Sappi Awards, and Best in Show, Gold, Silver, and Bronze HEMR Educational Advertising Awards. Most recently, Dori was the creative director for the C-Change Conversations website, which earned a silver for "Best Visual Appeal – User Experience" in the 2021 w3 Awards.
Before joining Howard Design Group, Inc., Dori worked at Sesame Workshop in NYC and the Princeton office of Michael Graves Architect. She received a BFA in photography from New York University. When she has some free time, Dori loves to trail run so she can keep up with her out-door-loving son.
Six-word Memoir
"Never let your life become boring."
Shala Abbasi
Senior Designer
Shala Abbasi
Senior Designer
For the past decade, Shala has worked in the design industry specializing in packaging design and branding. She spent the first half of her career designing packaging solutions for fashion art, jewelry, and craft kits sold at major retailers. She then moved on to managing a design team and creating innovative packaging for housewares, tabletop, gift, home décor, and lifestyle products.
Before joining Howard Design Group, Shala traveled around Southeast Asia for several years while freelancing to expand on her skills and to challenge her comfort zone. During this time, she worked with small business and international clients while learning to become an entrepreneur herself. When she is not designing, Shala enjoys teaching ESL, Muay Thai, and a second helping of dessert.
Six-word Memoir
"Your only limit is your mind."
Ryan Cronin
Designer
Ryan Cronin
Designer
Ryan joined Howard Design Group in the spring of 2022 with four years of experience as a graphic designer for an eyewear accessory company. He graduated from Susquehanna University in 2018 with a B.A. in graphic design, and was also a member of the university’s soccer team. Design and sports have always been two of his greatest passions. His dad is an editor for a magazine, his sister works in marketing/social media, and his uncle is an award-winning graphic and web designer, so a career in graphic design has always made a lot of sense for someone with a visually oriented background like his.
Ryan is known for his unpredictable Zoom call locations, including when he conducted his final HDG interview from his car.
Six-word Memoir
"Do contractions count as two words?"
Peter Gialloreto
Creative Director
Peter Gialloreto
Creative Director
A CASE award winner, Peter has been designing communication materials for schools, corporations, and nonprofit organizations for HDG since 1995. He has worked with large architectural firms in both New York City and New Jersey, and has had clients as diverse as the Battery Park City Authority and Walt Disney Company.
Several of Peter’s designs have been recognized in the American Corporate Design Annual. He won a number of APEX Awards for Publication Excellence and a Silver Medal Award for a fundraising publication for Monmouth University. He received a Silver Award in the 2017 HEMR Educational Advertising Awards for his work on the Ross University School of Veterinary Medicine Viewbook, as well as a Silver in 2016 for the Ross University School of Veterinary Medicine alumni magazine.
In 2020, Peter was recognized with a Gold Medal for Poster Design in the NJCAMA ASTRA Awards. Most recently, he was the creative director for the SightLogix website redesign, which earned a silver in the 2021 w3 Awards as well as an award for Outstanding Achievement in Web Development in the 2021 WebAward Competition, Technology Standard of Excellence.
In his spare time, Peter has composed songs that have appeared on Showtime’s original children’s program, K.I.D.S-T.V., and he is the composer of "The Adventures of Peter Rabbit, The Musical" for TheatreworksUSA (Off-Broadway). He played piano for special events at the Russian Team Room, Marriott Marquis, and the Museum of The City of New York. This talented guy is also the proud father of twin boys.
Six-word Memoir
"Musicals make me happy. Enough said."
Julie Jones
Web Developer
Julie Jones
Web Developer
Julie's early years of writing code started with Lotus Notes. Since then, she's spent over 20 years in web development, including 15 years of working in WordPress. In addition, Julie is also a certified Magento developer, and has worked with Joomla, Woocommerce, and as a full-stack LAMP developer. Her depth of experience allows her to, in her words, "attempt the impossible!"
Joining Howard Design Group in 2021, Julie has been responsible for the development of multiple websites, including IEEE Power and Energy Society (Graphic Design USA - Digital Awards 2023 for Website Redesign), Arts Council of Princeton (W3 Awards 2022 Gold Award for Website Redesign), IEEE Editors Portal, IEEE Photonics Society, and IEEE Industry Applications Society.
Offline, Julie's life is equally rich. She has visited over 40 countries; she loves to go fishing and camping; she's an activist and community organizer; is a mother to five adult kids; and is raising her five-year-old grandson—her true joy.
Julie has a B.S. in Computer Information Systems and an MBA from University of Virginia's Darden Business School.
Six-word Memoir
"Let’s shake things up a bit!"
Alec Kercsó
Software Consultant
Alec Kercsó
Software Consultant
Alec is a pioneering software developer, starting out his career creating one of Electronic Arts first games. That game, Starflight, was named Adventure Game of the Year by Computer Gaming World magazine. Following his days in the gaming industry, he's worked in a variety of other fields from logistics to finance, biotech, and big pharma. Alec has been developing internet software for more than 20 years, and has founded or been an early stage employee in numerous Silicon Valley startups.
Alec earned a bachelor's degree in linguistics from the University of California at San Diego, and an MBA from Duke University's Fuqua School of Business. He's an avid backpacker, snowboarder, musician, and silversmith.
Six-word Memoir
"Every rule was made to be broken."
Eiran Lowrey
Vice President of Operations
Eiran Lowrey
Vice President of Operations
Eiran joined HDG in 1999, right out of college, as a junior designer. He moved through the ranks, and was promoted in 2014 to director of design operations. Eiran is responsible for overseeing and scheduling all work being produced by the design team. As a senior designer, he has worked on undergraduate, graduate, and School of Law admissions materials for Quinnipiac University, and has provided lead art direction and design on major campaigns for all three groups. Eiran's work with Quinnipiac University was recognized as a 2013 HEMR Educational Advertising Awards winner.
Outside of his work with Quinnipiac University, he has worked on many different projects for nonprofits and corporate customers. He was the lead designer for the Philadelphia Zoo website. Eiran received a B.S. in Graphic Design from Philadelphia University.
Six-word Memoir
"Just six words, define me not."
Emily McNally
Designer
Emily McNally
Designer
Being involved in the art world her entire life, Emily has always envisioned herself in a creative career. After graduating from The College of New Jersey with her B.A. in Graphic Design, she began her post-grad career at Howard Design Group. She has gained several years of freelance experience in both graphic design and illustration, and works hard to ensure each piece is given as much love and thought as the last. When her work computer shuts off for the day, she can still be found behind a screen. Whether she is watching a movie, singing along to show tunes, or trying to win at a video game, she is always enjoying interactive media any way she can.
Six-word Memoir
"Maybe we should just get pizza."
Diane Savoy
COO
Diane Savoy
COO
Diane has worked in the communications field since graduating from college with a BA in English. She started as a copywriter in the public relations and advertising industry in Manhattan. She moved to Princeton, joined Peterson's Guides, Inc., and was an account executive, production manager, vice president, and COO. At Peterson's, Diane’s major responsibilities consisted of setting corporate policies, establishing the company’s short-and long-term goals and strategies, and managing five divisions: creative services, customer service, data editing, editorial, and production.
Diane joined Howard Design Group, Inc., as a principal and vice president, and is now COO. Her primary roles are to interface with clients, help to set and achieve corporate goals, and to work with clients, staff, and partners to maintain budgets and oversee project work.
Six-word Memoir
"Life is good, eat dessert first."
Jo Singer
Vice President of Marketing
Jo Singer
Vice President of Marketing
Jo joined HDG in February 2009 to support our marketing initiatives and work on business development and strategy for the company. Today, as a member of the executive team, she heads up our marketing services group, guides our clients with branding and communications strategy, and is the project lead for most of our website design projects.
Jo has a degree in Economics from Macquarie University in Australia and is a member of Chartered Accountants Australia, New Zealand. She began her career with Ernst & Young in the audit division, providing her with a very broad perspective on business and the opportunity to work with clients from every industry. With a growing interest in communications, she joined one of the largest insurance companies in Australia as a member of a small team responsible for communicating to the company’s financial audiences and transferred from there into an executive role in marketing.
Since living in Princeton and working at HDG, Jo's focus has been helping clients to find their voice and leverage the power of the web to better engage and connect with all their audiences. We have won multiple awards for website redesign projects that she has led, including Graphic Design USA Digital Design Award for the 2023 IEEE Power & Energy Society Website Redesign, gold and silver awards in the 2022 w3 Awards for Arts Council of Princeton (Gold: General Websites - Website Redesign, and Silver: General Websites - Community Websites), and Proceedings of the IEEE(Silver: General Websites - Publishing Websites); silver awards in the 2021 w3 Awards for C-Change Conversations (Best Visual Appeal – User Experience), SightLogix (Website Redesign), and Sustainable Princeton (Environmental Awareness Website); Outstanding Achievement in Web Development for SightLogix in the 2021 WebAward Competition, Technology Standard of Excellence; a gold award for Eden Autism Services (2019) and a silver award for Sustainable Princeton (2020) in the Higher Education Marketing Awards.
In addition to our clients, she has assisted a number of cause-related, nonprofit organizations in the Princeton area helping with strategic planning, communications strategy, publicity, and major events.
Six-word Memoir
"Do what you love to do."
Carl Stoltenberg
CEO
Carl Stoltenberg
CEO
Carl founded Howard Design Group, Inc., in 1982 after a course of time as an art director and in sales and marketing. His vision for the company included it becoming a full-service marketing group, and in 1988 he added staff and formed strategic partnerships with professionals in marketing, copywriting, programming, and development to see that vision become a reality. He has been the primary force that has taken HDG into the Web 2.0 marketplace while keeping an eye on the Web 3.0 transition. Carl created an education service division in 1993 with Doodie Meyer, former Director of Admissions at Trinity University in San Antonio.
Outside of work, Carl is a volunteer coach for girl's softball and serves as a referee for 5th and 6th Grade Recreational Basketball. He also coaches basketball and soccer for the Special Olympics program. Carl is an avid golfer; the lead singer in a band; and played pick-up basketball until his Achilles tendon started to complain.
Six-word Memoir
"I've never purchased a paper clip."
Dori Urqhart
Creative Director
Dori Urquhart
Creative Director
During her 23 years (dang, that's a long time) with HDG, Dori has worked on a range of projects from photographic books to packaging, ad campaigns, and web design.
Dori's work has been recognized with a number of accolades, including a Sappi Ideas that Matter grant to produce the ABC Literacy Transit Posters. She has been the recipient of several prestigious design awards, including Case Circle of Excellence Awards, Sappi Awards, and Best in Show, Gold, Silver, and Bronze HEMR Educational Advertising Awards. Most recently, Dori was the creative director for the C-Change Conversations website, which earned a silver for "Best Visual Appeal – User Experience" in the 2021 w3 Awards.
Before joining Howard Design Group, Inc., Dori worked at Sesame Workshop in NYC and the Princeton office of Michael Graves Architect. She received a BFA in photography from New York University. When she has some free time, Dori loves to trail run so she can keep up with her out-door-loving son.
Six-word Memoir
"Never let your life become boring."
WE HAVE SEVERAL STEPS IN THE WAY WE APPROACH OUR WORK: LISTEN, LOOK, LEARN, AND LEAD
(aka DISCOVERY, RESEARCH, STRATEGY, DESIGN, AND IMPLEMENTATION)
Listen
Each of our clients has the best understanding of their company mission, products, services, and competition. By conducting interviews with key stakeholders, we are able to hear the inside information.
Look
Reviews, press, social media outlets, and competitor audits give us a broad perspective about each of our clients. We can see the playing field and can define specific opportunities that inform the rest of our work. Often times it is the look from the outside that clarifies the tactics we leverage in our marketing strategies and plans. This inside and outside approach gives us the best vantage point to create the appropriate brand impression for each engagement.
Learn
After we compile our findings, we are in a position to create plans, design materials, and implement strategies that move our clients toward goals and objectives and increase revenue.
Lead
It’s important to have a strong game plan BEFORE you play the game. We present our comprehensive findings and get your approval before we begin the creation of any materials. We explore opportunities across all channels and decide which tactics will yield the best results. We engage our senior design team to create ideas for the materials that have been specified. Whether it’s a website, brochure, advertising, social media materials, SEO, or content marketing we present a variety of ideas for your review. There is no formula or cookie-cutter approach. Each of our clients present unique challenges, and our team delivers engaging and intelligent materials that showcase their brand and present them as leaders in their respective industries.