Branding
It is the essence of who you are—your brand. And, it couldn’t be more important. When people think of your organization, what’s the first image that comes to their mind? And, is that what you want them to think of you? Our branding services team is here to help you stand out from the crowd in a smart and strategic way.
Your logo mark, colors, typography, and the words that you use together create a picture for your customer. A successful brand identity is visually meaningful, dynamic, and leaves a lasting, positive impression. It separates you from your competition.
As a creative agency, everything we do is centered on branding and strategy. We have extensive experience developing brand strategy, creating logos and establishing the brand elements, building out the branding guidelines for application, crafting key messages and taglines, identifying all the touch points, and then working with clients to roll out their new look and feel across multiple platforms—in both digital and print.
We work with clients from a variety of situations. You might be a start-up looking to attract funding for a new idea; you could be an established business whose current branding makes you look out-of-date and out-of-touch; or you may need your packaging to be redesigned so that it more distinctive, stands out on the shelf, and better represents the quality of what’s inside!
Our branding experts follow a carefully thought-out approach, which starts with your executive team, so core is branding to all business efforts. By nature, the process of developing and designing a brand identity is a collaborative one. We interview a range of stakeholders to collect the information necessary to visually communicate the ethos of the organization, and create a brand identity that is memorable and appropriate. As we develop the logo and other elements, we work very closely with you to ensure that we are accurately portraying your ideas and capturing your vision, fine-turning our work as we go.
In addition to brand design services, many clients need help with their messaging, with copy that is more concise, engaging, and informative for today’s audience, and suitable for a range of channels and devices. The development of key messages is a critical part of building a brand.
Our branding services include:
- Development of a Brand Brief
- Logo Design
- Development of Brand Elements: Fonts, Colors and Other Graphical Images
- Creation of a Brand Style Guide: Standards and Guidelines
- Creation of Key Messages, Elevator Pitch, Taglines, and Core Values Statements
