Improve your prospective student to applicant conversion rate!

Join us for an informational webinar on CustomViewbook, an online tool designed to improve student engagement and conversion. Doodie Meyer, Head of HDG’s Education Division and a seasoned College…


Social Media

Is your marketing partner up to the challenge that social media now presents?

A few weeks ago, we had the privilege of giving a social media presentation to some Princeton-area non-profit organizations. We have a slide that we like to use in our presentation that shows stats…


Social networking

You’ve got to look good to compete with social!

This blog posting was going to be a short piece on Facebook’s new timeline, and how to use graphics to get the attention of your audience and capture the essence of your brand. Try not to yawn!


Have you put the Google +1 Button on your website yet?

In June of this year, Google launched the Google+ Project, a field trial for a new social network. Within weeks, millions of people signed on to be part of the trial, which was by invitation only.


External marketing department benefits

“We want you to be our marketing department.”

At HDG, a number of our clients are on retainer agreements for marketing and design services, paying monthly for a set of hours. While you may think this is a decision about talent, headcount, and…