Are you being asked to cut your marketing budget? The competition will love that!
Your marketing budget is an easy target for accountants under pressure to improve the bottom line. It’s like turning off a tap—the impact is immediate. Good for cash flow in the short-term, but is it…
Exploring Google’s New Social Network, Google+
Since its launch as a Field Trial a few weeks ago, the Google+ Project has been getting a lot of attention from bloggers and the media. Demand for invites to try the new social network immediately…
Are you missing out on leads because your search engine ranking is too low?
Think of a phrase, or two, that someone might use if they were searching the web for the type of services, or product, you offer. Now pop these words into the Google search bar, and wait and see.…
Sustainability and Marketing
In most print projects, paper plays an important role. Should the paper be coated or uncoated? If coated, should it be glossy or dull or satin? If the paper is uncoated, should there be a “tooth” or…
Where are you planning to spend your marketing dollars in 2011?
2010 has flown by, and our clients are now in the process of developing their plans for 2011 and deciding where to spend their marketing dollars. If you are looking for some direction with this, it…